TRAINING ONLINE STRATEGIC COMMUNICATIONS WORKSHOPS FOR HOSPITAL AND CLINIC INDUSTRY

TRAINING WEBINAR STRATEGI KOMUNIKASI UNTUK RUMAH SAKIT DAN INDUSTRI KLINIK

TRAINING MANAJER HUBUNGAN MASYARAKAT UNTUK PRAKERJA

Purpose pelatihan Strategi Komunikasi untuk Rumah sakit dan industri klinik online

To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
   * Target Participants
   * PR Managers
   * Marcom Managers
   * Brand Managers

Syllabus pelatihan Manajer hubungan masyarakat online

Session I: Brand Communications Strategy For Hospital and Clinic Industry
   * Brand Concept
   * Brand Research
   *  Brand Identity & Guidelines
   *  Brand Communications Strategy
   * Brand Assessment
   *  Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry pelatihan Communication skills online

   *  Marketing Communications Concepts
   *  Marketing Communications Tools
   * WHEN to use WHAT, WHERE, HOW, WHY
   * Determining Campaign Objectives
   * AISAS
   *  Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
   * PR Concepts
   * Message House
   * Objectives & Action Plans
   *  Media Relations
   * Media Monitoring
   * Crisis Management
   *  Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
   *  ATL Concepts
   *  ATL Tools
   *  Objectives & Action Plans
   * Creative Process
   *  Media Strategy

Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
   * BTL Concept
   * BTL Tools
   * Objective & Action Plans
   * Brand Activation Strategy
   * Event Strategy
   *  Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
   * Digital Campaign Concepts
   *  Digital Campaign Tools
   * Objectives & Action Plans
   *  Social Media Strategy
   *  Social Listening & Measurement
   *  Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
   * Strategic Planning Process
   * Strategic Communications Proposal
   * Group Work
   * Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
   * Output, Outake, Outcome, and Impact
   * Campaign Success Measurement
   *  Group Discussion

Jadwal pelatihan konsultan pelatihan 2021

· 5 – 6 Januari 2021 | 19 – 20 Januari 2021

· 2 – 3 Februari 2021 | 16 – 17 Februari 2021

· 9 – 10 Maret 2021 | 16 – 17 Maret 2021 | 30 – 31 Maret 2021

· 6 – 7 April 2021 | 20 – 21 April 2021

· 4 – 5 Mei 2021 | 19 – 20 Mei 2021

· 8 – 9 Juni 2021 | 22 – 23 Juni 2021

· 7 – 8 Juli 2021 | 21 – 22 Juli 2021

· 11 – 12 Agustus 2021 | 25 – 26 Agustus 2021

· 7 – 8 September 2021 | 21 – 22 September 2021

· 6 – 7 Oktober 2021 | 20 – 21 Oktober 2021

· 9 – 10 November 2021 | 23 – 24 November 2021

· 1 – 2 Desember 2021 | 15 – 16 Desember 2021

Investasi dan Lokasi pelatihan:

• Yogyakarta
• Jakarta
• Bandung
• Bali
• Surabaya
• Lombok

Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas :

• FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
• Module / Handout
• Flashdisk
• Sertifikat
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive
• Training room full AC and Multimedia